Senior Marketing Strategist (Social & Digital) – adidas Account · Maternity Cover · Europe/UK

At a glance

We’re looking for a Creative Marketing Lead with strong social and digital expertise to join us on a 12-month maternity cover.

This is not a performance-marketing role. We’re looking for someone culturally fluent and strategically sharp, with experience working across globally relevant fashion, sport and lifestyle brands.

You’ll translate creative ideas into clear, executable marketing strategies - shaping how campaigns come to life across social, digital and brand-owned channels. You’ll collaborate closely with Creative, Strategy, Production and Account teams, and confidently represent marketing thinking in client conversations where needed.

• Translate client briefs into structured social and digital strategies aligned to brand objectives and scalable across global and local markets.
  

• Shape campaign rollouts across social and digital touchpoints - defining content approaches, activation moments, messaging and platform behaviour.
  

• Develop clear market-facing guidance including Social & Digital Toolkits, publishing frameworks and channel recommendations.
  

• Apply a strong understanding of the full digital ecosystem - from eCommerce, apps and CRM to TikTok, Instagram, Pinterest, YouTube and emerging platforms.
  

• Ensure ideas are culturally relevant, digitally native and cohesive across all channels.
  

• Analyse performance and translate results into actionable insights and clear executive summaries.
  

• Present work confidently to internal teams and clients, driving alignment and clarity.

The Ideal Candidate

• 5+ years’ experience in social, digital or integrated marketing roles.
  

• Proven experience working with global or culturally-led brands, turning creative concepts into structured marketing plans.
  

• Strong understanding of social platforms and evolving digital behaviours.
  

• Confident leading workstreams and contributing in client-facing settings.
  

• Analytical and commercially aware, able to translate data into clear recommendations.
  

• Highly organised, proactive and comfortable operating in fast-paced, remote environments.

• Location:
  Remote (working primarily with Europe-based clients and our international team)
  

• Reports to:
  Marketing Lead
  

• Contract type:
  Maternity Cover
  Fixed term 12 month contract (with an initial 3-month probation period)
  

• Holidays:
  28 days of paid holiday per year, plus local public holidays
  

• Recharge days:
  6 per year 
  

• Hours:
  Monday to Friday, approx 0900 - 1800 (we’re flexible and happy for you to manage your time accordingly)